Marketing Insights
Strategy and thinking on digital visibility, social media, and maintaining a consistent online presence.
Are you building influence on Social Media?
The foundation of any social media strategy is to build influence within your community. Influence leads to ‘know, like & trust’ which leads to future, loyal, customers. In the ever-evolving world of digital marketing and social media, there are always new tricks,...
Google Plus … should you be there?
Update: Google Plus was dissolved in 2015 because it wasn't meeting the customers needs/wants and experienced 2 data breaches that really led to the shut down. Check out this website "Killed by Google", to see what else they've tried and killed. – original story from...
Digital Marketing Resolutions for 2014
1. Work your Social Media It takes time to build your social media presence and begin to see results and engagement. There’s no time like NOW to create that foundation if you haven’t yet. If you have created that foundation, make this the year that you take it...
LinkedIn Top Contributors
LinkedIn introduces ‘Top Contributors’ to Groups. In an effort to foster great discussions and recognize contributors, you'll now see ‘Top Contributors in this Group’ in the right column along with ‘Your group contribution level’ if you are a top contributor. LinkedIn...
10 Things to BOOST Your Sales This Holiday Season
Choose items to put on sale ... OR ... Create promotions that excite and entice Market with a cause (partner with a charity) Upsell, upsell, upsell Write clear and actionable CALLS TO ACTION Ensure your communication is concise and short Build anticipation Make...
Is LinkedIn Critical to your digital networking?
If you said yes, then you should be really happy about the new Contacts Version they incorporated a few months back. The new version acts more like a sales tool rather than a networking medium and they’ve got some pretty cool bells & whistles. If you don’t have...
Over a Billion reasons to market with smartphones top-of-mind
According to Strategy Analytics, the number of smartphones in the world surpassed the 1 billion mark late in 2012. It may have taken 16 years to reach that mark, but they predict users will surpass 2 billion in less than 3 more years so that's a lot of smartphone...
7 Benefits of using WordPress
Easy to use WordPress is the easiest website editor on the web today Manage it from any computer Travel? Well, all you need is an internet connection and you're connected to your website 24/7 Search Engine friendly WordPress is a clean platform making it Search Engine...
Does your logo color represent your business?
Did you know that the color of your logo says a lot about your business? Well, it does. Most of us know that different colors have different meanings, so we put together a fun little chart explaining what some of the most popular colors mean. When it comes to logo...
What makes BAD Email Newsletters?
Email marketing (newsletters) relies on the integrity of your communication. Spam is the best way to lose customers, weaken your brand and get flagged – JUST DON’T DO IT! Create valuable permission-based email lists, use reputable email marketing software (I recommend...
Facebook – Should I BUY ‘likes’?
No, no and NO! We probably receive an email a week asking about this. Ask yourself this… where will these likes come from and will they enhance my community with valuable shares or be potential customers that can help increase my online revenue? Our answer is...
Tricking your fans to ‘like’ you
We see all sorts of tactics and ads that tell us that they can get us a thousand 'likes' on our social media pages if we pay them so much $$. But how true is all of this? Facebook Likes. Here's the true deal. If you want to create a community of loyal fans that will...
QR Codes
What's a QR Code and Why Would I Use It? Let's say we're at a networking group, and I give you my business card. When you get back to the office, you have to search for the card, sit at your computer, open your browser and then type in my website address - making no...
Top 6 things that print has, that digital media does not
1 --- Print material is tangible. When someone has something that they can hold in their hands and refer to, or put it on their fridge, they tend to hang on to it longer. It won’t get lost in the many web pages or emails they may be weeding through. Be creative with...
10 key things for an email newsletter
10 key things to consider when you develop an Email Newsletter. make it short, summarize or bullet where you can – people don’t always have time to read a long story and if all they see is a long, wordy story when they open your email, they are more likely to ‘delete’...
Follow Lexabi for insights on social media, digital visibility, and content that gets noticed.