Marketing Insights

According to Strategy Analytics, the number of smartphones in the world surpassed the 1 billion mark late in 2012. It may have taken 16 years to reach that mark, but they predict users will surpass 2 billion in less than 3 more years so that's a lot of smartphone...

Did you know that the color of your logo says a lot about your business? Well, it does. Most of us know that different colors have different meanings, so we put together a fun little chart explaining what some of the most popular colors mean. When it comes to logo...

Email marketing (newsletters) relies on the integrity of your communication. Spam is the best way to lose customers, weaken your brand and get flagged – JUST DON’T DO IT! Create valuable permission-based email lists, use reputable email marketing software (I recommend...

What's a QR Code and Why Would I Use It? Let's say we're at a networking group, and I give you my business card. When you get back to the office, you have to search for the card, sit at your computer, open your browser and then type in my website address - making no...

1 --- Print material is tangible. When someone has something that they can hold in their hands and refer to, or put it on their fridge, they tend to hang on to it longer. It won’t get lost in the many web pages or emails they may be weeding through. Be creative with...

10 key things to consider when you develop an Email Newsletter. make it short, summarize or bullet where you can – people don’t always have time to read a long story and if all they see is a long, wordy story when they open your email, they are more likely to ‘delete’...