Avoiding Apple’s 30% boosting fee

Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it’s Apple that makes the additional 30% charge on the total ad payment...

Choosing the BEST Keywords for Google

Why do the best keywords for Google matter? Keywords are the bridge between your content and your audience. They enhance discoverability, relevance, and overall performance, making them a crucial element of any successful online presence. Keywords on social media are...

Are your 2023 holiday campaigns planned yet?

Yup, it’s time to get your holiday campaign strategy (aka Social media holiday planning) moving because fall is almost here and Christmas will be here before you can say HoHo! Your Lexabi team is here to give you a nudge and some help to get things really moving....