9 reasons to set up a google Business Profile

Maximise your online presence by unlocking the power of Google Business Profile which will elevate your business, attract more customers and enhance your online visibility. Why should you set up google business profile for your business? A Google Business Profile...

The Rule of 7

The “Rule of 7” is a marketing principle stating that in order for a consumer to take some sort of action, such as making a purchase from your business, they must be exposed to your brand/marketing message at least 7 times. This concept has been a...

Avoiding Apple’s 30% boosting fee

Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it’s Apple that makes the additional 30% charge on the total ad payment...