2019 Digital Marketing Resolutions

Make digital marketing a priority this year. There is simply no other medium that is as effective or trackable as digital. 1. Social Media Advertising Traditionally a $500 advertising budget could buy a small print ad or perhaps a few radio ads with limited tracking...

How Much Should I Spend on Social Media Ads?

That’s a great question and one I get asked regularly—and fortunately, there’s an easy formula for figuring out exactly how much money to set aside for your advertising budget. With worldwide users spending an average of over 2 hours per day on social media, even...

Does the Twitter Increase Matter to You?

Twitter has increased its character count from 140 per tweet, to 280 characters per tweet – Does this Twitter Increase matter to you? . . Twitter has been, and continues to be, a social platform that you either love or hate. Some people swear by it, others think...

Hashtags on LinkedIn?

Did you know about LinkedIn Hashtags?  . . What do you think? Is it a good idea for them to use hashtags or a waste of their efforts? First, let me remind you that a hashtag is a ‘#’ symbol (once only known as a pound sign LOL) that is placed in front of a word or...

Social Media Expert Tips

Time for some Social Media Expert Tips for business growth and success. I don’t have to tell you how important social media is to your marketing mix but what I thought might help, is to recap some social platform details and give you some Social Media Expert Tips for...