The Lexabi Blog

Practicing what we preach, we hope this inspires, educates and maybe even entertains you a bit! 

Email List Building Tips

Email marketing and list building is an important part of a successful digital marketing plan, but it can be tough to build your email list. Remember QUALITY over QUANTITY! It's important to keep in mind that people do get a lot of emails, which means you need to...

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Avoiding Apple’s 30% boosting fee

Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it's Apple that makes the additional 30% charge on the total ad payment (before...

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content ideas for january, february and march

What to write about in the New Year In January everyone is still waking up from all the holiday festivities and tend to be in a fog for the first little bit. Not to mention they’ve likely spent a lot of money lately, so we came up with some very useful social media...

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Can AI do my Social Media for me?

Artificial Intelligence, also known as AI can do many things for many businesses, but can AI do my social media for me? is a great question! This not-so-new technology is bulldozing its way into our lives whether we're ready or not so let's dive into what it can do...

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Choosing the BEST Keywords for Google

Why do the best keywords for Google matter? Keywords are the bridge between your content and your audience. They enhance discoverability, relevance, and overall performance, making them a crucial element of any successful online presence. Keywords on social media are...

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Are your 2023 holiday campaigns planned yet?

Yup, it’s time to get your holiday campaign strategy (aka Social media holiday planning) moving because fall is almost here and Christmas will be here before you can say HoHo!Your Lexabi team is here to give you a nudge and some help to get things really moving....

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What social media DOESN’T DO for you

When you jump into social media, you may have a high level of expectation that your company will experience growth as it has never seen before. But if you’re a fairly savvy business person, you know that there is literally NO MAGIC TRICK and social media is not any...

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The Canada Digital Adoption Program

Would $2400 help your digital marketing goals… how about $15,000?February 20, 2024 UPDATE:The CDAP Grant was Wildly Popular and Helped Many Canadian Businesses! If you've already applied for or been granted the Canada Digital Adoption Program's (CDAP) Boost Your...

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2023 TRENDS: Video and TikTok

It’s a New Year and with that comes new trends and tech so let’s chat about Video and TikTok!Every New Year we talk about the importance of social media and digital marketing etc. etc… but you know all that. I thought I would take a slightly different approach and be...

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4 Digital Marketing Tips for your Holiday Season

It's that time of year again, the time that often defines a business's entire year; and digital marketing is a big part of that! One-third of shoppers are doing their shopping even before Halloween hits (I happen to be one of "those people").  If you haven't planned...

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