The Lexabi Blog
Practicing what we preach, we hope this inspires, educates and maybe even entertains you a bit!
4 Digital Marketing Tips for your Holiday Season
It's that time of year again, a time that can often define a business's entire year; and social media, newsletters and digital marketing is a big part of that! One-third of shoppers are doing their shopping even before Halloween hits (I happen to be one of "those...
9 easy steps to set up your Google Business Profile
Maximise your online presence by unlocking the power of Google Business Profile which will elevate your business, attract more customers and enhance your online visibility.Why should you set up google business profile for your business? A Google Business Profile (GBP)...
Are your holiday campaigns planned yet?
Yup, it’s time to get your holiday campaign strategies moving because fall is here and Christmas will be here before you can say HoHo! In fact, if you're just getting started, you're already a bit late.Your Lexabi team is here to give you a nudge and some help to get...
Linkedin verification: How do you get verified on linkedin?
If LinkedIn is a critical platform for you, it’s imperative to boost your LinkedIn presence: The Benefits of Linkedin Verification for Professionals & BusinessesVerification on LinkedIn can provide numerous advantages, including potential increased engagement. It...
The Rule of 7
The "Rule of 7" is a marketing principle stating that in order for a consumer to take some sort of action, such as making a purchase from your business, they must be exposed to your brand/marketing message at least 7 times.This concept has been a cornerstone of...
SOCIAL MEDIA CONTENT IDEAS FOR JULY, AUGUST & SEPTEMBER
Relax and ENGAGE on Social Media this summer!These next few months are so much fun and there’s just so much you can do, let’s get right to the social media content ideas for July, August and September! The summer heat can be deadly to pets and humans so it’s always a...
why should my business be active on social media?
The social media environment is busier than ever, and it is increasingly difficult to stand out and achieve real results by posting on all the platforms, so why should my business be active on social media?Social media can improve customer retention by allowing...
Email List Building Tips
Email marketing and list building is an important part of a successful digital marketing plan, but it can be tough to build your email list. Remember QUALITY over QUANTITY! It's important to keep in mind that people do get a lot of emails, which means you need to...
SOCIAL MEDIA CONTENT IDEAS FOR APRIL, MAY AND JUNE
What to write about as we get into springPeople are often more inclined to share a ‘flowery’ (or, as one of our clients refers to them; ‘fluffy’) post than a business-related or sales post from your feed. However, if you’re building a great online rapport, they might...
Avoiding Apple’s 30% boosting fee
Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it's Apple that makes the additional 30% charge on the total ad payment (before...
content ideas for january, february and march
What to write about in the New Year In January everyone is still waking up from all the holiday festivities and tend to be in a fog for the first little bit. Not to mention they’ve likely spent a lot of money lately, so we came up with some very useful social media...
Can AI do my Social Media for me?
Artificial Intelligence, also known as AI can do many things for many businesses, but can AI do my social media for me? is a great question! This not-so-new technology is bulldozing its way into our lives whether we're ready or not so let's dive into what it can do...
how can my business use LinkedIn to make more sales?
LinkedIn is the ultimate sales navigator, helping you chart a course through the vast seas of potential leads, guiding your outreach with precision, and anchoring your sales strategy in the harbour of meaningful connections. But, how can my business use LinkedIn to...
Choosing the BEST Keywords for Google
Why do the best keywords for Google matter? Keywords are the bridge between your content and your audience. They enhance discoverability, relevance, and overall performance, making them a crucial element of any successful online presence. Keywords on social media are...
social media content ideas for October, November & December
Fall time is the BEST TIME for social media!We think the fall is just filled with endless social media content ideas and as much as we know we need to use our social media for our business purposes, we must not forget to have fun and be in the season. One of the most...