Marketing Insights

Strategy and thinking on digital visibility, social media, and maintaining a consistent online presence.

5 tips for creating a business logo

Is creating a new logo at the top of your 'to-do' list these days? Or, perhaps you're re-branding? Maybe you're just branding a promotional campaign... Here's 5 tips that will guide you in the right direction: Simple WORKS Make sure it works with different kinds of...

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Is Your Website Ready for Google’s Changes?

As of April 21st, 2015; if your website is not optimized for MOBILE, you will RANK LOWER in Google search.   In an effort to meet the increase in mobile usage to search websites, Google has created a ranking signal, that includes mobile-friendliness as one of the...

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If I ignore it, it will go away.

Good idea, or bad idea? Seems like a dumb question really, but lately I have had a few experiences where I've been completely ignored and it really blows my mind. The ABSOLUTE WORST thing any professional can do is ignore requests, obligations and promises made....

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10 PROVEN RULES TO WRITING A KICK A$$ NEWSLETTER!

KEEP IT SHORT. You have less than 7 seconds to capture your reader’s attention and get them to perform the way you want them to. SUMMARIZE. In an effort to keep it short, summarize with enticing headings that then ‘click through’ to the whole story (your blog!)....

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15 SECRETS TO SUCCESSFUL BLOGGING

  Did you know that blogging is so much more than writing short articles for your website and Search Engines absolutely love websites that have good relevant content? Consider how impactful consistent blogging would be for your organization. Below are 15 secret...

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ADD TWITTER TO FACEBOOK

Want to add a Twitter app to your Facebook page? It’s super easy and only takes about 5 minutes! But first, why would you want a Twitter app on your Facebook page? When people visit your Facebook page, they can easily follow, retweet and fav tweets directly from your...

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SOCIAL SELLING SUCCESS!

Thought leaders from around the globe share their tips on Social Selling & Marketing in this Free eBook compiled by Michael De Groot. #SSMMG I am so honored to be among the experts in this eBook (and on page 3 ... WOW!), such as Senior Social Marketing Manager at...

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The positive writing approach

Ever read something that gave you a negative feeling? How did it make you feel about the writer?When writing for social media, blog, website, promotions… any shared medium, it’s critical to avoid negative words and accentuate positive reinforcement and sincerity....

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Social Media Day 2014

Get Social with Andrea - Celebrating Social Media Day (#SMDAY) 2014 To celebrate Social Media Day 2014, we are offering a FREE ONE HOUR DISCUSSION SESSION on June 30th, 2014 from 10am-11am (PST). Andrea will open the floor to 25 guests and answer their questions, PLUS...

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