1. Email Marketing with Lexabi CommunicationsKEEP IT SHORT. You have less than 7 seconds to capture your reader’s attention and get them to perform the way you want them to.
  2. SUMMARIZE. In an effort to keep it short, summarize with enticing headings that then ‘click through’ to the whole story (your blog!).
  3. STRONG CALL TO ACTION. Be clear. If you want them to click into your site, tell them, BIG and BOLD.
  4. EXCELLENT DESIGN. Design matters and you will be judged by it so make sure you invest in great design that supports your brand and makes your newsletter stand out.
  5. TARGET YOUR AUDIENCE. Know and understand who’s reading your newsletter and write what they want to read. If you don’t know, ask them.
  6. IT’S NOT AN ADVERTISEMENT. Unless, your staples or Pier 1, make your newsletter worth more than just another advertisement.
  7. OFFER EXCLUSIVE EMAIL ONLY SPECIALS. Every once in a while, offer something of value to your email list only.
  8. GROW SOCIALLY. Let your email list know that you’re on Facebook, Twitter and/or LinkedIn and ask them to join you there for MORE!
  9. KEEP IT FRESH AND RELEVANT. Provide helpful information that is relevant to today’s trends and your audience’s interest.
  10. UNSUBSCRIBE. Always, always, always give your audience the option to unsubscribe. Don’t take it personally, things change.

BONUS TIP: Make sure your email list is permission-based. These days there is simply no room for spam and, quite frankly, I don’t even understand how people think it will work for them. All it does is anger people and get you flagged. Create a clean list with great content and you will most certainly have a KICK A$$ NEWSLETTER that converts readers into loyal customers.