Marketing Insights
Strategy and thinking on digital visibility, social media, and maintaining a consistent online presence.
social media content ideas for October, November & December
Fall time is the BEST TIME for social media! We think the fall is just filled with endless social media content ideas and as much as we know we need to use our social media for our business purposes, we must not forget to have fun and be in the season. One of the most...
A Quintessential quintet of steps to dominate social media
Promoting your brand is more than a task; it's our passion. We believe in the power of every business, every idea, and every dream. So, let's blend your passion with our expertise and create a digital symphony that resonates with your audience like never before... 5...
What social media DOESN’T DO for you
When you jump into social media, you may have a high level of expectation that your company will experience growth as it has never seen before. But if you’re a fairly savvy business person, you know that there is literally NO MAGIC TRICK and social media is not any...
The Canada Digital Adoption Program
Would $2400 help your digital marketing goals… how about $15,000?August 15, 2024 UPDATE:The CDAP Grant was Wildly Popular and Helped Many Canadian Businesses, however, the Program is scheduled to end on March 31, 2025. The Grow Your Business Online grant will no...
2023 TRENDS: Video and TikTok
It’s a New Year and with that comes new trends and tech so let’s chat about Video and TikTok!Every New Year we talk about the importance of social media and digital marketing etc. etc… but you know all that. I thought I would take a slightly different approach and be...
5 simple steps to get your social media started
You want to get your social media started, or back on track ...but you just don’t have the time to deal with it.5 simple steps to get your social media started. 1. Identify your goals – Using social media organically is how you build and nurture your target audience,...
Holiday Planning Checklist
The holiday’s tend to sneak up on even the best planners, so here’s your heads up to start planning your holiday promotions. It can be a BIG REVENUE GENERATOR for many businesses and it’s important to be ready – PLAN, BRAND, BUDGET, DIGITAL AND TRADITIONAL MEDIA ALL IN PLACE.
How Much Should I Spend on Social Media Ads?
That’s a great question and one I get asked regularly—and fortunately, there’s an easy formula for figuring out exactly how much money to set aside for your advertising budget.With worldwide users spending an average of over 2 hours per day on social media, even...
Should you be ‘posting’ to GMB?
What the heck is GMB you ask… it’s Google My Business … whoops, I mean 'Google Business Profile' This is a great time to remind you that CHANGE is the ONLY constant in digital and Google Business Profile is no exception. GMB was changed to GBP in late 2021 so, for the...
Has COVID-19 changed how we market our business?
August is a time for the Lexabi team to start planning out the remainder of the year. Our client list grows and our work expands so it’s important for us to be ready to serve to the best of our ability. BUT this is the first fall after a pandemic. So, how do we plan...
The Importance of Sharing ❤️
These days it’s more about distancing than sharing but when it comes to social media, sharing is caring!You create amazing content with fabulous graphics… but you’re not happy with how many views your posts are getting. There are several strategies to improve your...
13 point checklist for hosting a virtual class or event
Are you thinking about hosting a virtual class or event? We think a virtual event is a great idea (especially these days) but there is much planning that should surround your initiative, it’s not something you can execute overnight if you want good results. Here's a...
3 Tips to Stay on Top of Social Media Marketing
Social media marketing is ever-changing. It shifts and switches directions quickly and any successful business owner should be on their toes to adapt to these changes. Using marketing strategies that were once effective may not necessarily produce the same results,...
4 Steps to complete the Facebook ‘About’ section
Click • Write • Insert • Publish A year or two Facebook added an “About” section to Business Pages that is prominently placed to the right. I come across a lot of pages that haven’t made use of this space yet (or really need to update it) which, in my opinion, is a...
Are you marketing like a spammer?
If you’re emailing your email list multiple times per week, with the only goal being to 'sell' stuff, you may be a spammer. If you use your social media to pump out nothing but sales posts, you may be a spammer. If you only send messages that try to sell your...
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