The holiday’s tend to sneak up on even the best planners, so here’s your heads up to start planning your holiday promotions. It can be a BIG REVENUE GENERATOR for many businesses and it’s important to be ready – PLAN, BRAND, BUDGET, DIGITAL AND TRADITIONAL MEDIA ALL IN PLACE. There are more posts, shares and comments on Facebook during the holidays than any other time of the year. It’s the best time to reach your audience, drive discovery of your products and grow your business.

Here’s a short & easy checklist to help you start planning your digital communications strategy:

  • Decide on the type of promotion(s) and it’s goal(s)
  • Choose the digital mediums that will support your promotional goals the best; then choose the ones you will use
  • Decide if you will use paid ads on social media and what your budget will be.
  • Make sure you’re leveraging all your initiatives with things like a landing page, call to action, website etc.
  • Would an event or holiday show work for your type of business
  • Remember to properly utilize your email list with consistent newsletters
  • Take a look at what WORKED and what DIDN’T over the last few years
  • According to, the number of people that own a smartphone in 2022 is 7.26 Billion, making up 91.00% of the world’s population. And, according to, as of August 2022, 62.06% of all website traffic comes from people using mobile devices. Make sure your website is MOBILE-FRIENDLY! This might also be time to consider if an App might make sense for your business (A New Year goal?)
  • Remember Black Friday and Cyber Monday in November – big shopping days for many!

If you need some winter content ideas for your social media, click here to have a look at our social media content ideas for October, November & December… our gift to you!


A successful holiday season is dependent upon research, planning, early execution and having the right support in place.

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