Marketing Insights
Strategy and thinking on digital visibility, social media, and maintaining a consistent online presence.
4 Digital Marketing Tips for your Holiday Season
It's that time of year again, a time that can often define a business's entire year; and social media, newsletters and digital marketing is a big part of that! One-third of shoppers are doing their shopping even before Halloween hits (I happen to be one of "those...
9 easy steps to set up your Google Business Profile
Maximise your online presence by unlocking the power of Google Business Profile which will elevate your business, attract more customers and enhance your online visibility.Why should you set up google business profile for your business? A Google Business Profile (GBP)...
Are your holiday campaigns planned yet?
Yup, it’s time to get your holiday campaign strategies moving because fall is here and Christmas will be here before you can say HoHo! In fact, if you're just getting started, you're already a bit late.Your Lexabi team is here to give you a nudge and some help to get...
The Rule of 7
The "Rule of 7" is a marketing principle stating that in order for a consumer to take some sort of action, such as making a purchase from your business, they must be exposed to your brand/marketing message at least 7 times.This concept has been a cornerstone of...
why should my business be active on social media?
The social media environment is busier than ever, and it is increasingly difficult to stand out and achieve real results by posting on all the platforms, so why should my business be active on social media?Social media can improve customer retention by allowing...
Email List Building Tips
Email marketing and list building is an important part of a successful digital marketing plan, but it can be tough to build your email list. Remember QUALITY over QUANTITY! It's important to keep in mind that people do get a lot of emails, which means you need to...
Avoiding Apple’s 30% boosting fee
Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it's Apple that makes the additional 30% charge on the total ad payment (before...
Can AI do my Social Media for me?
Artificial Intelligence, also known as AI can do many things for many businesses, but can AI do my social media for me? is a great question! This not-so-new technology is bulldozing its way into our lives whether we're ready or not so let's dive into what it can do...
how can my business use LinkedIn to make more sales?
LinkedIn is the ultimate sales navigator, helping you chart a course through the vast seas of potential leads, guiding your outreach with precision, and anchoring your sales strategy in the harbour of meaningful connections. But, how can my business use LinkedIn to...
Choosing the BEST Keywords for Google
Why do the best keywords for Google matter? Keywords are the bridge between your content and your audience. They enhance discoverability, relevance, and overall performance, making them a crucial element of any successful online presence. Keywords on social media are...
social media content ideas for October, November & December
Fall time is the BEST TIME for social media!We think the fall is just filled with endless social media content ideas and as much as we know we need to use our social media for our business purposes, we must not forget to have fun and be in the season. One of the most...
A Quintessential quintet of steps to dominate social media
Promoting your brand is more than a task; it's our passion. We believe in the power of every business, every idea, and every dream. So, let's blend your passion with our expertise and create a digital symphony that resonates with your audience like never before... 5...
What social media DOESN’T DO for you
When you jump into social media, you may have a high level of expectation that your company will experience growth as it has never seen before. But if you’re a fairly savvy business person, you know that there is literally NO MAGIC TRICK and social media is not any...
The Canada Digital Adoption Program
Would $2400 help your digital marketing goals… how about $15,000?August 15, 2024 UPDATE:The CDAP Grant was Wildly Popular and Helped Many Canadian Businesses, however, the Program is scheduled to end on March 31, 2025. The Grow Your Business Online grant will no...
2023 TRENDS: Video and TikTok
It’s a New Year and with that comes new trends and tech so let’s chat about Video and TikTok!Every New Year we talk about the importance of social media and digital marketing etc. etc… but you know all that. I thought I would take a slightly different approach and be...
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