The Lexabi Blog

Practicing what we preach, we hope this inspires, educates and maybe even entertains you a bit! 

Holiday Planning Checklist

The holiday’s tend to sneak up on even the best planners, so here’s your heads up to start planning your holiday promotions. It can be a BIG REVENUE GENERATOR for many businesses and it’s important to be ready – PLAN, BRAND, BUDGET, DIGITAL AND TRADITIONAL MEDIA ALL IN PLACE.

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How Much Should I Spend on Social Media Ads?

That’s a great question and one I get asked regularly—and fortunately, there’s an easy formula for figuring out exactly how much money to set aside for your advertising budget.With worldwide users spending an average of over 2 hours per day on social media, even...

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Should you be ‘posting’ to GMB?

What the heck is GMB you ask… it’s Google My Business … whoops, I mean 'Google Business Profile' This is a great time to remind you that CHANGE is the ONLY constant in digital and Google Business Profile is no exception. GMB was changed to GBP in late 2021 so, for the...

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Facebook username and page name difference

What is the difference between the Facebook username and page name for Facebook business pages?We get asked to set up business Facebook pages on a pretty regular basis. There's a few steps involved and one of the most important things is understanding the difference...

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Parasocial Relationships and Business Marketing

Q: Who is your all-time favourite personality?Historically a parasocial relationship was formed between an individual and a television or radio personality. These relationships are a one-sided interpersonal relationship that viewers (fans) establish with ‘characters’....

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Has COVID-19 changed how we market our business?

August is a time for the Lexabi team to start planning out the remainder of the year. Our client list grows and our work expands so it’s important for us to be ready to serve to the best of our ability. BUT this is the first fall after a pandemic. So, how do we plan...

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The Importance of Sharing ❤️

These days it’s more about distancing than sharing but when it comes to social media, sharing is caring!You create amazing content with fabulous graphics… but you’re not happy with how many views your posts are getting. There are several strategies to improve your...

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Are you marketing like a spammer?

If you’re emailing your email list multiple times per week, with the only goal being to 'sell' stuff, you may be a spammer. If you use your social media to pump out nothing but sales posts, you may be a spammer. If you only send messages that try to sell your...

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G+ is out and GSuite is in!

As of March 7, 2019 G+ will cease to exist! As of now Google GSuite is becoming the business software of choice.“On March 7, 2019, all Google+ APIs will be shut down. This will be a progressive shutdown beginning in late January, with calls to these APIs starting to...

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Digital Marketing Resolutions

Make digital marketing a priority this year. There is simply no other medium that is as effective or trackable as digital.1. Social Media Advertising Traditionally a $500 advertising budget could buy a small print ad or perhaps a few radio ads with limited tracking...

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