Marketing Insights
Strategy and thinking on digital visibility, social media, and maintaining a consistent online presence.
Does the Twitter Increase Matter to You?
Twitter has increased its character count from 140 per tweet, to 280 characters per tweet - Does this Twitter Increase matter to you? . . Twitter has been, and continues to be, a social platform that you either love or hate. Some people swear by it, others think it’s...
Hashtags on LinkedIn?
Did you know about LinkedIn Hashtags? . . What do you think? Is it a good idea for them to use hashtags or a waste of their efforts? First, let me remind you that a hashtag is a ‘#’ symbol (once only known as a pound sign LOL) that is placed in front of a word or...
Social Media Expert Tips
Time for some Social Media Expert Tips for business growth and success. I don’t have to tell you how important social media is to your marketing mix but what I thought might help, is to recap some social platform details and give you some Social Media Expert Tips for...
GOOGLE CRACKS DOWN ON POP-UPS
Google Cracks Down Again! Google is always trying to improve user experience, and I like this Google cracks down that will be in place January 10th, 2017. They’re going to introduce a signal that will give lower ranking to websites that use large pop ups...
LinkedIn Security Breach another reminder of Safety!
I'm sure most of you have heard that LinkedIn has recently been breached and many people's passwords have likely been compromised and emails have been stolen. What does LinkedIn Security for you? First and foremost, CHANGE YOUR PASSWORDS, and for goodness sake use a...
5 tips to building a GREAT website
1. Put the most important content “above the fold” When users visit a website, studies* show that 80.3% of people spend most of their attention above the fold. This term refers to what you see on the screen without needing to scroll down (above the bottom of your...
Social media provides 5 primary benefits:
Better results on search due to fresh and continuous content and imagery. Social media must have continuous, fresh content on a consistent and regular basis. It is this fresh content, that is also riddled with ‘keywords’ that
Google Best Practices – Adwords & Analytics
Using Google Analytics to improve AdWords Campaigns
AdWords and Google Analytics really are better together. Best of all, it’s easy to link them.
LinkedIn Publishing
Ever make a change on LinkedIn and then you’re not happy that it showed your entire network… and if you made that change a few times, your network saw that a few times to?
Saying Thank you on Twitter
If you're using social for business, you're likely on Twitter. Twitter is a pretty powerful little tool but is often under utilized. Saying Thank you on Twitter is a simple way of connecting with a simple Thank you. CLICK HERE to view this tutorial on...
Learn how to use LinkedIn Advanced Search
Ever wondered how to use ADVANCED SEARCH on LinkedIn? Spend a few minutes with me to learn how to efficiently use Advanced Search to find specific connections, potential clients or maybe even sales leads. https://youtu.be/itubaUHNirk
3 Easy and Clever Ways to Drive Facebook Contests
There are many ways to drive a Facebook contest and we've chosen 3 of our favourites to share with you in this article. . But First: Keep your Facebook Contest end goal in mind and consider who you want to attract to your specific promotion. Brand the promotion using...
Twitter, YouTube and LinkedIn hold TOP SPOTS for future plans:
Social Media Examiner and their annual 2015 Social Media Marketing Industry Report May was a crazy month for me as I've been up to my neck with home renovations... office too! Ever feel completely overwhelmed and like you just can't catch up? That's been my world...
5 tips for creating a business logo
Is creating a new logo at the top of your 'to-do' list these days? Or, perhaps you're re-branding? Maybe you're just branding a promotional campaign... Here's 5 tips that will guide you in the right direction: Simple WORKS Make sure it works with different kinds of...
If I ignore it, it will go away.
Good idea, or bad idea? Seems like a dumb question really, but lately I have had a few experiences where I've been completely ignored and it really blows my mind. The ABSOLUTE WORST thing any professional can do is ignore requests, obligations and promises made....
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