2023 TRENDS: Video and TikTok

It’s a New Year and with that comes new trends and tech so let’s chat about Video and TikTok! Every New Year we talk about the importance of social media and digital marketing etc. etc… but you know all that. I thought I would take a slightly different approach and be...

Holiday Planning Checklist

The holiday’s tend to sneak up on even the best planners, so here’s your heads up to start planning your holiday promotions. It can be a BIG REVENUE GENERATOR for many businesses and it’s important to be ready – PLAN, BRAND, BUDGET, DIGITAL AND...

Should you be ‘posting’ to GMB?

What the heck is GMB you ask… it’s Google My Business … whoops, I mean ‘Google Business Profile’ This is a great time to remind you that CHANGE is the ONLY constant in digital and Google Business Profile is no exception. GMB was changed to GBP in late 2021...

Parasocial Relationships and Business Marketing

Q: Who is your all-time favourite personality? Historically a parasocial relationship was formed between an individual and a television or radio personality. These relationships are a one-sided interpersonal relationship that viewers (fans) establish with...

Has COVID-19 changed how we market our business?

August is a time for the Lexabi team to start planning out the remainder of the year. Our client list grows and our work expands so it’s important for us to be ready to serve to the best of our ability. BUT this is the first fall after a pandemic. So, how do we plan...