Does your logo color represent your business?

Did you know that the color of your logo says a lot about your business? Well, it does. Most of us know that different colors have different meanings, so we put together a fun little chart explaining what some of the most popular colors mean. When it comes to logo...

What makes BAD Email Newsletters?

Email marketing (newsletters) relies on the integrity of your communication. Spam is the best way to lose customers, weaken your brand and get flagged – JUST DON’T DO IT! Create valuable permission-based email lists, use reputable email marketing software (I recommend...

QR Codes

Let’s say we’re at a networking group, and I give you my business card. When you get back to the office, you have to search for the card, sit at your computer, open your browser and then type in my website address – making no mistakes. What are the...

10 key things for an email newsletter

10 key things to consider when you develop an Email Newsletter. make it short, summarize or bullet where you can – people don’t always have time to read a long story and if all they see is a long, wordy story when they open your email, they are more likely to ‘delete’...