The Rule of 7

The “Rule of 7” is a marketing principle stating that in order for a consumer to take some sort of action, such as making a purchase from your business, they must be exposed to your brand/marketing message at least 7 times. This concept has been a...

Avoiding Apple’s 30% boosting fee

Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it’s Apple that makes the additional 30% charge on the total ad payment...

Choosing the BEST Keywords for Google

Why do the best keywords for Google matter? Keywords are the bridge between your content and your audience. They enhance discoverability, relevance, and overall performance, making them a crucial element of any successful online presence. Keywords on social media are...