Are your holiday campaigns planned yet?

Yup, it’s time to get your holiday campaign strategies moving because fall is here and Christmas will be here before you can say HoHo! In fact, if you’re just getting started, you’re already a bit late. Your Lexabi team is here to give you a nudge and some...

The Rule of 7

The “Rule of 7” is a marketing principle stating that in order for a consumer to take some sort of action, such as making a purchase from your business, they must be exposed to your brand/marketing message at least 7 times. This concept has been a...

Avoiding Apple’s 30% boosting fee

Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it’s Apple that makes the additional 30% charge on the total ad payment...