by Andrea Lindal | Sep 13, 2020 | Marketing
Q: Who is your all-time favourite personality? Historically a parasocial relationship was formed between an individual and a television or radio personality. These relationships are a one-sided interpersonal relationship that viewers (fans) establish with...
by Andrea Lindal | Aug 25, 2020 | Marketing
August is a time for the Lexabi team to start planning out the remainder of the year. Our client list grows and our work expands so it’s important for us to be ready to serve to the best of our ability. BUT this is the first fall after a pandemic. So, how do we plan...
by Andrea Lindal | Jul 7, 2020 | Social Media
These days it’s more about distancing than sharing but when it comes to social media, sharing is caring! You create amazing content with fabulous graphics… but you’re not happy with how many views your posts are getting. There are several strategies to improve your...
by Andrea Lindal | Jun 18, 2020 | Marketing
Are you thinking about hosting a virtual class or event? We think a virtual event is a great idea (especially these days) but there is much planning that should surround your initiative, it’s not something you can execute overnight if you want good results....
by Andrea Lindal | Feb 1, 2020 | Social Media
Social media marketing is ever-changing. It shifts and switches directions quickly and any successful business owner should be on their toes to adapt to these changes. Using marketing strategies that were once effective may not necessarily produce the same results,...
