by Andrea Lindal | Sep 5, 2022 | Social Media
That’s a great question and one I get asked regularly—and fortunately, there’s an easy formula for figuring out exactly how much money to set aside for your advertising budget. With worldwide users spending an average of over 2 hours per day on social media, even...
by Andrea Lindal | Jul 9, 2022 | Marketing
What the heck is GMB you ask… it’s Google My Business … whoops, I mean ‘Google Business Profile’ This is a great time to remind you that CHANGE is the ONLY constant in digital and Google Business Profile is no exception. GMB was changed to GBP in late 2021...
by Andrea Lindal | Mar 29, 2021 | Social Media
What is the difference between the Facebook username and page name for Facebook business pages? We get asked to set up business Facebook pages on a pretty regular basis. There’s a few steps involved and one of the most important things is understanding the...
by Andrea Lindal | Sep 13, 2020 | Marketing
Q: Who is your all-time favourite personality? Historically a parasocial relationship was formed between an individual and a television or radio personality. These relationships are a one-sided interpersonal relationship that viewers (fans) establish with...
by Andrea Lindal | Aug 25, 2020 | Marketing
August is a time for the Lexabi team to start planning out the remainder of the year. Our client list grows and our work expands so it’s important for us to be ready to serve to the best of our ability. BUT this is the first fall after a pandemic. So, how do we plan...
