It’s 2025, and video content continues to dominate the digital space. Platforms like TikTok are evolving rapidly, and brands that stay ahead are the ones leveraging new tools, trends, and audience behaviors. Let’s break down Video Marketing & TikTok—and what you should be doing to keep your business relevant and engaging.
1. AI-Powered Video Creation Is Everywhere
In 2025, artificial intelligence is making it easier (and faster) than ever to create professional-quality video content. Tools like Runway, Pika Labs, and Adobe’s generative AI features are enabling marketers to turn simple text prompts into full videos. Brands are using AI to:
- Generate short-form content from long-form pieces
- Add voice overs, effects, and captions instantly
- Personalize content at scale
If you’re not exploring AI-assisted creation, you’re missing out on speed, efficiency, and serious cost savings.
2. Short-Form Is Still King, But Longer TikToks Are Rising
Yes, short clips still drive high engagement—but TikTok’s shift toward longer videos (up to 10 minutes) is gaining momentum. Creators and brands are using this to:
- Tell deeper stories
- Share tutorials or behind-the-scenes content
- Host mini-podcasts or interviews
Tip: Mix short and long formats to boost watch time and stay versatile in the feed.
3. Authenticity > Perfection
In 2025, raw, real content wins. Overly polished or scripted videos are often skipped over. Audiences crave:
- Relatable stories
- Unfiltered moments
- Behind-the-scenes peeks
People connect with people—not just brands. Show faces, tell stories, and don’t be afraid to get real.
4. TikTok SEO Is a Game-Changer
With Gen Z using TikTok like a search engine, optimizing your videos for search is key. That means:
- Using relevant keywords in your captions
- Speaking keywords in your audio
- Adding on-screen text that includes your focus terms
Your content should now be discoverable and engaging.
5. Shoppable Videos & In-App Commerce Are Mainstream
TikTok’s eCommerce features are leveling up. You can now link products directly in your videos, livestream sales events, and integrate your store seamlessly.
If you’re a retailer, service provider, or even an influencer—TikTok Shop and in-app shopping are tools you can’t afford to ignore in 2025.
6. Live Video & Community Building
Live streams are seeing a comeback, but with more structure. Scheduled lives, Q&As, product launches, and live tutorials are helping brands:
- Boost engagement
- Build loyal communities
- Increase conversions
Use live video to create two-way conversations—not just one-way marketing.
7. Vertical Video Dominates All Platforms
While TikTok popularized vertical video, platforms like Instagram Reels, YouTube Shorts, and even LinkedIn are pushing it too. The key is to create content that:
- Fits each platform’s vibe
- Feels native
- Grabs attention in the first 3 seconds
Think mobile-first in every part of your video strategy.
BIG Takeaway
If you’re still treating video content like an afterthought, it’s time to flip the script. In 2025, video—especially on TikTok—is one of the most effective ways to engage your audience, drive conversions, and grow your brand.
Need help updating your strategy or video content plan for 2025? Let’s talk. Lexabi is here to help you stay on-trend and ahead of the curve.