How Much Should I Spend on Social Media Ads?

That’s a great question and one I get asked regularly—and fortunately, there’s an easy formula for figuring out exactly how much money to set aside for your advertising budget. With worldwide users spending an average of over 2 hours per day on social media, even...

The Importance of Sharing ❤️

These days it’s more about distancing than sharing but when it comes to social media, sharing is caring! You create amazing content with fabulous graphics… but you’re not happy with how many views your posts are getting. There are several strategies to improve your...

3 Tips to Stay on Top of Social Media Marketing

Social media marketing is ever-changing. It shifts and switches directions quickly and any successful business owner should be on their toes to adapt to these changes.  Using marketing strategies that were once effective may not necessarily produce the same results,...

4 Steps to complete the Facebook ‘About’ section

Click • Write • Insert • Publish A year or two Facebook added an “About” section to Business Pages that is prominently placed to the right. I come across a lot of pages that haven’t made use of this space yet (or really need to update it) which, in my opinion, is a...

Digital Marketing Resolutions

Make digital marketing a priority this year. There is simply no other medium that is as effective or trackable as digital. 1. Social Media Advertising Traditionally a $500 advertising budget could buy a small print ad or perhaps a few radio ads with limited tracking...

Does the Twitter Increase Matter to You?

Twitter has increased its character count from 140 per tweet, to 280 characters per tweet – Does this Twitter Increase matter to you? . . Twitter has been, and continues to be, a social platform that you either love or hate. Some people swear by it, others think...