Maximise your online presence by unlocking the power of Google Business Profile which will elevate your business, attract more customers and enhance your online visibility.

why should you be on google business profile

Why should you set up google business profile for your business?

A Google Business Profile (GBP) enhances visibility and local SEO by providing up-to-date information about your business, including your address, phone number, website, hours of operation, and business categories.

GBP allows customers to leave reviews, building trust and attracting new customers. Your account will provide insights into customer interactions, helping businesses make informed marketing decisions. Direct engagement allows businesses to post updates, offers, and events, while photos and videos showcase products and services.

Customers can message your business directly, enhancing customer service and providing a convenient communication channel. GBPs can be set up independently or by hiring professionals like Lexabi.

What is the benefit of Google Business account?

In general, a Google Business Profile facilitates the development of an online identity, enhances local search prominence, and facilitates more efficient communication with potential clients.

What is the differene between Google My Business and Google Business Profile?

GMB was replaced with GBP, which is an updated way for businesses to manage their local listings and also enhanced Google Maps & Search.

Is it worth having a GBP?

People are searching for businesses online more than anywhere else. Your local listing shows on Google and Google Maps and helps you rank higher in results.

Should I post to GBP, like i do to other social media platforms?

The short answer is YES! There are a lot of opportunities to attract potential customers using GBP and we have an article that will take you through wat you can do, how Google likes it done and even examples – click here.

A Google Business Profile provides you with the ability to list your business on Google Maps and render higher in search results. 

How do you set up A Google Business Profile (GBP)?

Setting up a Google Business Profile is a pretty straightforward process. Here’s a step-by-step guide to help you get started:

1. Sign In to Google via Gmail

  • Sign in to your gmail email and if you don’t have one, create one. Then, follow this link to get started: https://www.google.com/business/ (Bookmark this address, as you’ll need it to access your Google Business Profile listing in the future.)

2. Start the Setup Process

  • Click on the “Manage now” button.
  • Enter your business name in the search bar. If your business appears in the drop-down list, select it. If not, click on “Add your business to Google.”

3. Enter Business Information

  • Business Name: Enter your business name exactly as it is used in the real world.
  • Business Category: Choose the category that best describes your business; for example a big one for Lexabi is “Social Media” This helps Google show your business in relevant searches.

4. Add Location

  • Physical Location: If you have a physical storefront or office, enter the address. This helps customers find you on Google Maps.
  • Service Area: If you don’t have a physical location but offer services in certain areas, you can just list the service areas. You can choose a distance radius around your location, a city/state/province or zip/postal code.

    5. Contact Information

    • Enter your phone number and website URL (if applicable). This helps customers contact you and learn more about your business.

    6. Verify Your Business

    • Google requires verification to ensure that your business is legitimate. You’ll receive a verification postcard with a code sent to your business address. Follow the instructions on the postcard to complete verification.
    • In some cases, you might be able to verify via phone, email, or Google Search Console, depending on your business type and location.

    7. Customize Your Profile

    • Business Hours: Add your hours of operation so customers know when you’re open.
    • Photos: Upload high-quality photos of your business, products, or services. This helps attract and engage potential customers.
    • Business Description: Write a brief description of your business, including what you offer and what makes you unique.
    • Services and Products: List the services or products you offer to help customers understand what you provide.

    8. Manage and Optimize Your Profile

    • Respond to Reviews: Engage with customers by responding to their reviews. This shows that you value their feedback and helps build trust.
    • Post Updates: Use the “Posts” feature to share news, promotions, or events related to your business.
    • Monitor Insights: Check the insights section to understand how customers are interacting with your profile and adjust your strategy accordingly.

    9. Keep Information Updated

    • Regularly update your business hours, address, and any other relevant information to ensure accuracy.