Marketing Insights
Strategy and thinking on digital visibility, social media, and maintaining a consistent online presence.
Top 6 things that print has, that digital media does not
1 --- Print material is tangible. When someone has something that they can hold in their hands and refer to, or put it on their fridge, they tend to hang on to it longer. It won’t get lost in the many web pages or emails they may be weeding through. Be creative with...
10 key things for an email newsletter
10 key things to consider when you develop an Email Newsletter. make it short, summarize or bullet where you can – people don’t always have time to read a long story and if all they see is a long, wordy story when they open your email, they are more likely to ‘delete’...
Saying ‘Thank you’ on LinkedIn
One of the best B2B tools on the internet is LinkedIn. One of the best things we were all taught to say, when someone does something nice for us, is 'Thank you'. Combining Thank you and LinkedIn is a powerful marketing tool. When I invite someone to connect with me on...
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