KEEP IT SHORT. You have less than 7 seconds to capture your reader’s attention and get them to perform the way you want them to.- SUMMARIZE. In an effort to keep it short, summarize with enticing headings that then ‘click through’ to the whole story (your blog!).
- STRONG CALL TO ACTION. Be clear. If you want them to click into your site, tell them, BIG and BOLD.
- EXCELLENT DESIGN. Design matters and you will be judged by it so make sure you invest in great design that supports your brand and makes your newsletter stand out.
- TARGET YOUR AUDIENCE. Know and understand who’s reading your newsletter and write what they want to read. If you don’t know, ask them.
- IT’S NOT AN ADVERTISEMENT. Unless, your staples or Pier 1, make your newsletter worth more than just another advertisement.
- OFFER EXCLUSIVE EMAIL ONLY SPECIALS. Every once in a while, offer something of value to your email list only.
- GROW SOCIALLY. Let your email list know that you’re on Facebook, Twitter and/or LinkedIn and ask them to join you there for MORE!
- KEEP IT FRESH AND RELEVANT. Provide helpful information that is relevant to today’s trends and your audience’s interest.
- UNSUBSCRIBE. Always, always, always give your audience the option to unsubscribe. Don’t take it personally, things change.
BONUS TIP: Make sure your email list is permission-based. These days there is simply no room for spam and, quite frankly, I don’t even understand how people think it will work for them. All it does is anger people and get you flagged. Create a clean list with great content and you will most certainly have a KICK A$$ NEWSLETTER that converts readers into loyal customers.