For approximately five years, Lexabi Communications worked with Big O Tires and franchisees, providing ongoing marketing support across multiple channels.

From social media management and email newsletters to digital advertising, contests, marketing strategy and graphic design, our role was to help maintain a consistent brand presence, promote products and services, and keep Big O Tires connected with its customers.

Working with an established automotive brand requires a balance of promotional messaging, educational content, seasonal campaigns and ongoing customer engagement.

Our work included:

• Social Media Management: Planning, creating and publishing content to maintain a consistent and engaging social media presence.
• Email Marketing: Developing newsletters to share promotions, company updates and relevant information with customers and other Big O franchisees.
• Digital Advertising: Creating and supporting advertising campaigns to promote products, services and seasonal offers when needed.
• Contests & Promotions: Developing engaging campaigns designed to encourage participation and increase brand visibility.
• Marketing Strategy: Providing ongoing marketing guidance, campaign planning and creative direction.
• Graphic Design: Supporting the brand with professional graphics and promotional materials across digital channels.

Over five years, we developed a wide variety of marketing materials for Big O Tires. Below is a selection of social media graphics, campaigns, advertisements and other creative work produced throughout our partnership.