What to write about as we get into spring
People are generally more likely to share lighthearted, visually appealing, or feel-good content rather than business-focused or sales-driven ones. However, if you’ve built strong online connections and engagement, your audience may also be inclined to share content that highlights your products or services.
Even when a shared post isn’t directly promoting your business, your brand remains visible. Your business name and logo still appear alongside every shared post, keeping you just one click away from potential customers exploring your page. So, don’t underestimate the power of fun and engaging content—it keeps your brand top-of-mind. Plus, sharing others’ content demonstrates confidence and support, fostering goodwill within your online community.
Create a series over a period of time. This blog post is a sequel to the one we did in January (What to write about in the New Year) to round out the year with content ideas for our viewers. You can do a weekly series, monthly or even one that just lasts a week.
April is all about Easter and spring so have fun with that! Align yourself with a partner to run a special promotion or perhaps create a tutorial (or a series of tutorials) so people can learn something from you. Video, video, video…. need we say more?
Embrace spring with a few days to note:
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Earth Day is April 22nd: Develop campaigns that promote environmental awareness, such as showcasing your company’s sustainability initiatives or sharing eco-friendly tips.
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It’s also Stress Awareness Month: Share content focused on mental health, stress reduction techniques, and wellness practices to resonate with your audience.
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We are often filling our regular feeds with great content but don’t forget about Reels and stories. Have fun with these tools and show people what’s ‘behind the curtains’; your viewers will love that! If you can do one or two reels/stories per week, that would be pretty good.
Incorporating testimonials into your social media content strategy is essential for building trust and influencing purchasing decisions. Here are some compelling statistics that highlight their importance:
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Consumer Trust: A significant 79% of consumers have watched a video testimonial to learn more about a brand or product, indicating a strong reliance on peer experiences. (Source: Exploding Topics)
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Purchase Influence: According to Influencer Marketing Hub, approximately 64% of consumers are more likely to purchase a product or service online after watching a video testimonial about it. They go on to report that businesses utilizing video testimonials have observed conversion rate increases of up to 25%, demonstrating their effectiveness in turning prospects into customers.
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Return on Investment: An impressive 72% of marketers report an ROI between 50% and 500% from testimonial videos, underscoring their value in marketing efforts.
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User-Generated Content: Consumers find user-generated content, such as testimonials, 50% more trustworthy and 20% more influential than other media types, highlighting the authenticity they provide.
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These statistics underscore the pivotal role testimonials play in enhancing credibility, engaging audiences, and driving sales within a social media content plan.
Highlighting a customer can really show how much you value the people you do business with and showing some ‘behind-the-scenes’ shots can be really fun for your audience. Try small promotions for your viewers by offering a social media only promo.
Humour goes a long way on social media but you have to be very, very careful how you execute humour as it can also go very wrong and remember Mom and Dad in May and June!
Celebrate diversity & creativity with a few notable topics:
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Asian Heritage Month in May: Feature stories, interviews, or collaborations that honor Asian cultures and contributions, fostering inclusivity.
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Engage with National Creativity Day (May 30): Encourage user-generated content by hosting challenges or contests that showcase your community’s creative talents.
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In June you can foster Community Awareness with:
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Pride Month: Demonstrate support for the LGBTQ+ community through inclusive content, partnerships, or by sharing relevant resources.
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World Environment Day (June 5): Highlight environmental initiatives, share sustainability tips, or organize virtual events to engage your audience in ecological discussions
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Social media is such a great place to really highlight your business and get creative with the information you share. Don’t be afraid to be bright, fun, cheerful and colourful but at the same time, remember to stay on brand and be true to your company vision.
If you would like more social media content ideas, book a complimentary 30-minute strategy session with Andrea, the CEO of Lexabi.
Find content ideas for all the seasons: