Fall is more than cozy sweaters and pumpkin spice—it’s a seasonal gateway to the most lucrative time of year for brands: the holiday season. By starting early, you can capture autumn engagement and seamlessly transition into high-converting holiday campaigns with some good social media planning.
Here’s how to do it, step by step.
Step 1 – Build Your Fall Foundation
Goal: Boost engagement and grow a “warm audience” you can retarget later.
- Create seasonal visuals with warm colors, leaves, and cozy imagery.
- Plan themed posts: Back-to-school, Halloween, Thanksgiving, and seasonal tips.
- Mix in engagement boosters: polls, quizzes, and user-generated content (UGC) contests.
Example:
Run a “Cozy Moments” UGC contest where followers share fall photos using a branded hashtag. Pick a winner and repost their content with permission.
Step 2 – Choose Your B2C or B2B Approach
For B2C
- Launch limited-time fall products or seasonal bundles.
- Share how-to content (recipes, décor, style tips).
- Run giveaways with fall-themed prizes.
For B2B
- Share Q4 planning tips and year-end strategy guides.
- Host fall webinars on industry trends.
- Post LinkedIn thought leadership content with seasonal relevance.
Step 3 – Implement Lexabi’s Seasonal Retargeting Pro Tip
Fall is more than just pretty posts—it’s a data collection phase.
- Install Meta Pixel or LinkedIn Insight Tag on your site.
- Track everyone who engages with your fall content (September–November).
- Create a “Warm Fall Audience” segment.
- Retarget them in late fall with holiday offers.
- Keep your ad creatives seasonally consistent for a seamless transition.
💡 Why it works: Seasonal retargeting can lift conversions by 15–25% compared to generic remarketing.
Step 4 – Start Holiday Planning in September
Don’t wait until November—with targeted social media planning your audience should already know you have something special coming.
For B2C
- Create gift guides by category (e.g., “Under $50” or “For Teachers”).
- Offer early-bird holiday promotions to beat the rush.
- Plan a 12 Days of Giveaways campaign for December.
For B2B
- Share client appreciation content with success stories.
- Release holiday resource kits for Q1 readiness.
- Plan virtual or in-person appreciation events.
Step 5 – Follow the Fall-to-Holiday Posting Calendar
| Month | B2C Focus | B2B Focus |
| Sept | Fall launches, engagement campaigns | Q4 planning, thought leadership posts |
| Oct | Halloween promos, UGC contests | Webinars, seasonal industry tips |
| Nov | Holiday teasers, early-bird sales | Gratitude posts, LinkedIn outreach |
| Dec | Final holiday push, urgency offers | Year-end recap, Q1 previews |
Step 6 – Transition Seamlessly from Fall to Festive
By December, your audience should:
- Recognize your brand style and seasonal tone.
- Have already engaged with your fall content.
- Be primed for your holiday offers through retargeting ads.
This two-phase strategy means you’re not scrambling for attention in the noisy holiday market—you’ve already built trust and anticipation–THAT’S DIGITAL MARKETING!