The Lexabi Blog
We walk the talk—and occasionally trip for your entertainment.
Dive in for insights, inspiration, and a few laughs along the way.
The positive writing approach
Ever read something that gave you a negative feeling? How did it make you feel about the writer?When writing for social media, blog, website, promotions… any shared medium, it’s critical to avoid negative words and accentuate positive reinforcement and sincerity....
Social Media Day 2014
Get Social with Andrea - Celebrating Social Media Day (#SMDAY) 2014 To celebrate Social Media Day 2014, we are offering a FREE ONE HOUR DISCUSSION SESSION on June 30th, 2014 from 10am-11am (PST). Andrea will open the floor to 25 guests and answer their questions, PLUS...
3 simple ways to impress your social media audience
We're on Social Media for various business reasons but when it comes down to it, we really want to impress the people that choose to become a part of our communities, and that can be difficult sometimes. These 3 simple ways will provide you with impressive results! 1....
5 Step NoBrainer to Digital Marketing Success
1. Social media provides a platform for digital marketing and for business to network, promote and build awareness. Maintaining high levels of engagement is the #1 objective for business. The digital marketing mix can be a labyrinth of social channels and ambiguous...
New Twitter Profile & Cover Image Design Dimensions
Twitter has finally released the new profile look, with larger profile image and customized cover image. Resembling other social media, Twitter now offers more space for graphics, brand and message... we like it! On top of a new design, they've moved things around a...
Are you building influence on Social Media?
The foundation of any social media strategy is to build influence within your community. Influence leads to ‘know, like & trust’ which leads to future, loyal, customers. In the ever-evolving world of digital marketing and social media, there are always new tricks,...
Google Plus … should you be there?
Update: Google Plus was dissolved in 2015 because it wasn't meeting the customers needs/wants and experienced 2 data breaches that really led to the shut down. Check out this website "Killed by Google", to see what else they've tried and killed. – original story from...
Digital Marketing Resolutions for 2014
1. Work your Social Media It takes time to build your social media presence and begin to see results and engagement. There’s no time like NOW to create that foundation if you haven’t yet. If you have created that foundation, make this the year that you take it...
LinkedIn Top Contributors
LinkedIn introduces ‘Top Contributors’ to Groups. In an effort to foster great discussions and recognize contributors, you'll now see ‘Top Contributors in this Group’ in the right column along with ‘Your group contribution level’ if you are a top contributor. LinkedIn...
10 Things to BOOST Your Sales This Holiday Season
Choose items to put on sale ... OR ... Create promotions that excite and entice Market with a cause (partner with a charity) Upsell, upsell, upsell Write clear and actionable CALLS TO ACTION Ensure your communication is concise and short Build anticipation Make...
Is LinkedIn Critical to your digital networking?
If you said yes, then you should be really happy about the new Contacts Version they incorporated a few months back. The new version acts more like a sales tool rather than a networking medium and they’ve got some pretty cool bells & whistles. If you don’t have...
Over a Billion reasons to market with smartphones top-of-mind
According to Strategy Analytics, the number of smartphones in the world surpassed the 1 billion mark late in 2012. It may have taken 16 years to reach that mark, but they predict users will surpass 2 billion in less than 3 more years so that's a lot of smartphone...
7 Benefits of using WordPress
Easy to use WordPress is the easiest website editor on the web today Manage it from any computer Travel? Well, all you need is an internet connection and you're connected to your website 24/7 Search Engine friendly WordPress is a clean platform making it Search Engine...
Does your logo color represent your business?
Did you know that the color of your logo says a lot about your business? Well, it does. Most of us know that different colors have different meanings, so we put together a fun little chart explaining what some of the most popular colors mean. When it comes to logo...
What makes BAD Email Newsletters?
Email marketing (newsletters) relies on the integrity of your communication. Spam is the best way to lose customers, weaken your brand and get flagged – JUST DON’T DO IT! Create valuable permission-based email lists, use reputable email marketing software (I recommend...
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