The Lexabi Blog
We walk the talk—and occasionally trip for your entertainment.
Dive in for insights, inspiration, and a few laughs along the way.
5 tips to building a GREAT website
1. Put the most important content “above the fold” When users visit a website, studies* show that 80.3% of people spend most of their attention above the fold. This term refers to what you see on the screen without needing to scroll down (above the bottom of your...
Social media provides 5 primary benefits:
Better results on search due to fresh and continuous content and imagery. Social media must have continuous, fresh content on a consistent and regular basis. It is this fresh content, that is also riddled with ‘keywords’ that
Google Best Practices – Adwords & Analytics
Using Google Analytics to improve AdWords Campaigns
AdWords and Google Analytics really are better together. Best of all, it’s easy to link them.
LinkedIn Publishing
Ever make a change on LinkedIn and then you’re not happy that it showed your entire network… and if you made that change a few times, your network saw that a few times to?
Saying Thank you on Twitter
If you're using social for business, you're likely on Twitter. Twitter is a pretty powerful little tool but is often under utilized. Saying Thank you on Twitter is a simple way of connecting with a simple Thank you. CLICK HERE to view this tutorial on...
Learn how to use LinkedIn Advanced Search
Ever wondered how to use ADVANCED SEARCH on LinkedIn? Spend a few minutes with me to learn how to efficiently use Advanced Search to find specific connections, potential clients or maybe even sales leads. https://youtu.be/itubaUHNirk
3 Easy and Clever Ways to Drive Facebook Contests
There are many ways to drive a Facebook contest and we've chosen 3 of our favourites to share with you in this article. . But First: Keep your Facebook Contest end goal in mind and consider who you want to attract to your specific promotion. Brand the promotion using...
Twitter, YouTube and LinkedIn hold TOP SPOTS for future plans:
Social Media Examiner and their annual 2015 Social Media Marketing Industry Report May was a crazy month for me as I've been up to my neck with home renovations... office too! Ever feel completely overwhelmed and like you just can't catch up? That's been my world...
5 tips for creating a business logo
Is creating a new logo at the top of your 'to-do' list these days? Or, perhaps you're re-branding? Maybe you're just branding a promotional campaign... Here's 5 tips that will guide you in the right direction: Simple WORKS Make sure it works with different kinds of...
If I ignore it, it will go away.
Good idea, or bad idea? Seems like a dumb question really, but lately I have had a few experiences where I've been completely ignored and it really blows my mind. The ABSOLUTE WORST thing any professional can do is ignore requests, obligations and promises made....
10 PROVEN RULES TO WRITING A KICK A$$ NEWSLETTER!
KEEP IT SHORT. You have less than 7 seconds to capture your reader’s attention and get them to perform the way you want them to. SUMMARIZE. In an effort to keep it short, summarize with enticing headings that then ‘click through’ to the whole story (your blog!)....
15 SECRETS TO SUCCESSFUL BLOGGING
Did you know that blogging is so much more than writing short articles for your website and Search Engines absolutely love websites that have good relevant content? Consider how impactful consistent blogging would be for your organization. Below are 15 secret...
ADD TWITTER TO FACEBOOK
Want to add a Twitter app to your Facebook page? It’s super easy and only takes about 5 minutes! But first, why would you want a Twitter app on your Facebook page? When people visit your Facebook page, they can easily follow, retweet and fav tweets directly from your...
SOCIAL SELLING SUCCESS!
Thought leaders from around the globe share their tips on Social Selling & Marketing in this Free eBook compiled by Michael De Groot. #SSMMG I am so honored to be among the experts in this eBook (and on page 3 ... WOW!), such as Senior Social Marketing Manager at...
Installing an Email app on your Business Facebook page
If you want to grow your email list from your Facebook page, it takes only minutes to install the app, customize the graphic and start GROWING!! Please note that things change quickly, so if these instructions are not exact or you run into problems, all reputable...
Wherever you hang out on social media, we’re right there too—serving up fresh ideas, free tips (from design inspo to content sparks), and the occasional laugh. Click an icon and join the fun!