Marketing Insights
Strategy and thinking on digital visibility, social media, and maintaining a consistent online presence.
5 simple steps to get your social media started
You want to get your social media started, or back on track ...but you just don’t have the time to deal with it.5 simple steps to get your social media started. 1. Identify your goals – Using social media organically is how you build and nurture your target audience,...
Holiday Planning Checklist
The holiday’s tend to sneak up on even the best planners, so here’s your heads up to start planning your holiday promotions. It can be a BIG REVENUE GENERATOR for many businesses and it’s important to be ready – PLAN, BRAND, BUDGET, DIGITAL AND TRADITIONAL MEDIA ALL IN PLACE.
How Much Should I Spend on Social Media Ads?
That’s a great question and one I get asked regularly—and fortunately, there’s an easy formula for figuring out exactly how much money to set aside for your advertising budget.With worldwide users spending an average of over 2 hours per day on social media, even...
Should you be ‘posting’ to GMB?
What the heck is GMB you ask… it’s Google My Business … whoops, I mean 'Google Business Profile' This is a great time to remind you that CHANGE is the ONLY constant in digital and Google Business Profile is no exception. GMB was changed to GBP in late 2021 so, for the...
Parasocial Relationships and Business Marketing
Q: Who is your all-time favourite personality?Historically a parasocial relationship was formed between an individual and a television or radio personality. These relationships are a one-sided interpersonal relationship that viewers (fans) establish with ‘characters’....
Has COVID-19 changed how we market our business?
August is a time for the Lexabi team to start planning out the remainder of the year. Our client list grows and our work expands so it’s important for us to be ready to serve to the best of our ability. BUT this is the first fall after a pandemic. So, how do we plan...
The Importance of Sharing ❤️
These days it’s more about distancing than sharing but when it comes to social media, sharing is caring!You create amazing content with fabulous graphics… but you’re not happy with how many views your posts are getting. There are several strategies to improve your...
13 point checklist for hosting a virtual class or event
Are you thinking about hosting a virtual class or event? We think a virtual event is a great idea (especially these days) but there is much planning that should surround your initiative, it’s not something you can execute overnight if you want good results. Here's a...
3 Tips to Stay on Top of Social Media Marketing
Social media marketing is ever-changing. It shifts and switches directions quickly and any successful business owner should be on their toes to adapt to these changes. Using marketing strategies that were once effective may not necessarily produce the same results,...
4 Steps to complete the Facebook ‘About’ section
Click • Write • Insert • Publish A year or two Facebook added an “About” section to Business Pages that is prominently placed to the right. I come across a lot of pages that haven’t made use of this space yet (or really need to update it) which, in my opinion, is a...
Are you marketing like a spammer?
If you’re emailing your email list multiple times per week, with the only goal being to 'sell' stuff, you may be a spammer. If you use your social media to pump out nothing but sales posts, you may be a spammer. If you only send messages that try to sell your...
G+ is out and GSuite is in!
As of March 7, 2019 G+ will cease to exist! As of now Google GSuite is becoming the business software of choice.“On March 7, 2019, all Google+ APIs will be shut down. This will be a progressive shutdown beginning in late January, with calls to these APIs starting to...
Digital Marketing Resolutions
Make digital marketing a priority this year. There is simply no other medium that is as effective or trackable as digital.1. Social Media Advertising Traditionally a $500 advertising budget could buy a small print ad or perhaps a few radio ads with limited tracking...
5 things that will definitely sink your website
First let's examine what's happening. In 2018, 68% of people check their smartphones within 15 minutes of waking up – these days its upward of 80%! They’re either catching up with friends, on social media, searching for a product/service, reading an article or...
14 Digital Marketing Strategies you Need to Know!
If you use social media as part of your digital marketing strategies, you know how often, and quickly, it changes. Everyone is painfully aware of the latest Facebook changes and lower-than-ever organic reach. No matter what you’ve heard, the reality is...
Follow Lexabi for insights on social media, digital visibility, and content that gets noticed.