The Lexabi Blog
We walk the talk—and occasionally trip for your entertainment.
Dive in for insights, inspiration, and a few laughs along the way.
13 point checklist for hosting a virtual class or event
Are you thinking about hosting a virtual class or event? We think a virtual event is a great idea (especially these days) but there is much planning that should surround your initiative, it’s not something you can execute overnight if you want good results. Here's a...
3 Tips to Stay on Top of Social Media Marketing
Social media marketing is ever-changing. It shifts and switches directions quickly and any successful business owner should be on their toes to adapt to these changes. Using marketing strategies that were once effective may not necessarily produce the same results,...
4 Steps to complete the Facebook ‘About’ section
Click • Write • Insert • Publish A year or two Facebook added an “About” section to Business Pages that is prominently placed to the right. I come across a lot of pages that haven’t made use of this space yet (or really need to update it) which, in my opinion, is a...
Are you marketing like a spammer?
If you’re emailing your email list multiple times per week, with the only goal being to 'sell' stuff, you may be a spammer. If you use your social media to pump out nothing but sales posts, you may be a spammer. If you only send messages that try to sell your...
G+ is out and GSuite is in!
As of March 7, 2019 G+ will cease to exist! As of now Google GSuite is becoming the business software of choice.“On March 7, 2019, all Google+ APIs will be shut down. This will be a progressive shutdown beginning in late January, with calls to these APIs starting to...
Digital Marketing Resolutions
Make digital marketing a priority this year. There is simply no other medium that is as effective or trackable as digital.1. Social Media Advertising Traditionally a $500 advertising budget could buy a small print ad or perhaps a few radio ads with limited tracking...
5 things that will definitely sink your website
First let's examine what's happening. In 2018, 68% of people check their smartphones within 15 minutes of waking up – these days its upward of 80%! They’re either catching up with friends, on social media, searching for a product/service, reading an article or...
14 Digital Marketing Strategies you Need to Know!
If you use social media as part of your digital marketing strategies, you know how often, and quickly, it changes. Everyone is painfully aware of the latest Facebook changes and lower-than-ever organic reach. No matter what you’ve heard, the reality is...
Does the Twitter Increase Matter to You?
Twitter has increased its character count from 140 per tweet, to 280 characters per tweet - Does this Twitter Increase matter to you? . . Twitter has been, and continues to be, a social platform that you either love or hate. Some people swear by it, others think it’s...
Hashtags on LinkedIn?
Did you know about LinkedIn Hashtags? . . What do you think? Is it a good idea for them to use hashtags or a waste of their efforts? First, let me remind you that a hashtag is a ‘#’ symbol (once only known as a pound sign LOL) that is placed in front of a word or...
Social Media Expert Tips
Time for some Social Media Expert Tips for business growth and success. I don’t have to tell you how important social media is to your marketing mix but what I thought might help, is to recap some social platform details and give you some Social Media Expert Tips for...
GOOGLE CRACKS DOWN ON POP-UPS
Google Cracks Down Again! Google is always trying to improve user experience, and I like this Google cracks down that will be in place January 10th, 2017. They’re going to introduce a signal that will give lower ranking to websites that use large pop ups...
LinkedIn Security Breach another reminder of Safety!
I'm sure most of you have heard that LinkedIn has recently been breached and many people's passwords have likely been compromised and emails have been stolen. What does LinkedIn Security for you? First and foremost, CHANGE YOUR PASSWORDS, and for goodness sake use a...
5 tips to building a GREAT website
1. Put the most important content “above the fold” When users visit a website, studies* show that 80.3% of people spend most of their attention above the fold. This term refers to what you see on the screen without needing to scroll down (above the bottom of your...
Social media provides 5 primary benefits:
Better results on search due to fresh and continuous content and imagery. Social media must have continuous, fresh content on a consistent and regular basis. It is this fresh content, that is also riddled with ‘keywords’ that
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