Marketing Insights
Strategy and thinking on digital visibility, social media, and maintaining a consistent online presence.
Parasocial Relationships and Business Marketing
The psychology behind familiarity, trust, and why consistent communication matters. A parasocial relationship is a one-sided relationship where someone feels they know a person despite never having met them. For decades, these relationships formed around television...
How Often Should You Post on Social Media?
For Gen Z, the search bar is old news—social media is where they go first. Nearly half prefer discovering products, ideas, and information on platforms like TikTok and Instagram rather than traditional search engines. Which is why we often get asked how often should...
5 simple steps to get your social media started in 2025
The Lexab Communication's article, "5 Simple Steps to Getting Your Social Media Started," was written in 2022 and provides a foundational approach to launching a social media presence. To ensure your strategy remains effective in 2025, it's essential to align these...
2025 Trends: Video Marketing & TikTok That You Need to Know
It’s 2025, and video content continues to dominate the digital space. Platforms like TikTok are evolving rapidly, and brands that stay ahead are the ones leveraging new tools, trends, and audience behaviors. Let’s break down Video Marketing & TikTok—and what you...
Unlock More Sales: The B2B Playbook for Lead Generation and Booking Meetings
Are you struggling to get consistent lead generation and booking meetings for your business? Whether you run a B2B, a SaaS company, or a local service, the right strategies can be the difference between slow growth and a steady stream of new clients. In today’s...
Linkedin verification: How do you get verified on linkedin?
If LinkedIn is a critical platform for you, it’s imperative to boost your LinkedIn presence: The Benefits of Linkedin Verification for Professionals & BusinessesWhy should I verify my Linkedin Account? Verification on LinkedIn can provide numerous advantages,...
4 Digital Marketing Tips for your Holiday Season
It's that time of year again, a time that can often define a business's entire year; and social media, newsletters and digital marketing is a big part of that! One-third of shoppers are doing their shopping even before Halloween hits (I happen to be one of "those...
9 easy steps to set up your Google Business Profile
Maximise your online presence by unlocking the power of Google Business Profile which will elevate your business, attract more customers and enhance your online visibility. Why should you set up google business profile for your business? A Google Business Profile...
Are your holiday campaigns planned yet?
Yup, it’s time to get your holiday campaign strategies moving because fall is here and Christmas will be here before you can say HoHo! In fact, if you're just getting started, you're already a bit late.Your Lexabi team is here to give you a nudge and some help to get...
The Rule of 7
The "Rule of 7" is a marketing principle stating that in order for a consumer to take some sort of action, such as making a purchase from your business, they must be exposed to your brand/marketing message at least 7 times.This concept has been a cornerstone of...
why should my business be active on social media?
The social media environment is busier than ever, and it is increasingly difficult to stand out and achieve real results by posting on all the platforms, so why should my business be active on social media?Social media can improve customer retention by allowing...
best of kelowna 2024
We're thrilled to be nominated for Best of Kelowna 2024, in the category of Best Web Design Agency! Please CLICK HERE to nominate your favourite local businesses.Due to the restrictions of having a link to news sites, please use this page to visit the Best of Kelowna...
Email List Building Tips
Email marketing and list building is an important part of a successful digital marketing plan, but it can be tough to build your email list. Remember QUALITY over QUANTITY! It's important to keep in mind that people do get a lot of emails, which means you need to...
Avoiding Apple’s 30% boosting fee
Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it's Apple that makes the additional 30% charge on the total ad payment (before...
Can AI do my Social Media for me?
Artificial Intelligence, also known as AI can do many things for many businesses, but can AI do my social media for me? is a great question! This not-so-new technology is bulldozing its way into our lives whether we're ready or not so let's dive into what it can do...
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