The Lexabi Blog
We walk the talk—and occasionally trip for your entertainment.
Dive in for insights, inspiration, and a few laughs along the way.
Avoiding Apple’s 30% boosting fee
Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it's Apple that makes the additional 30% charge on the total ad payment (before...
Can AI do my Social Media for me?
Artificial Intelligence, also known as AI can do many things for many businesses, but can AI do my social media for me? is a great question! This not-so-new technology is bulldozing its way into our lives whether we're ready or not so let's dive into what it can do...
how can my business use LinkedIn to make more sales?
LinkedIn is the ultimate sales navigator, helping you chart a course through the vast seas of potential leads, guiding your outreach with precision, and anchoring your sales strategy in the harbour of meaningful connections. But, how can my business use LinkedIn to...
Choosing the BEST Keywords for Google
Why do the best keywords for Google matter? Keywords are the bridge between your content and your audience. They enhance discoverability, relevance, and overall performance, making them a crucial element of any successful online presence. Keywords on social media are...
social media content ideas for October, November & December
Fall time is the BEST TIME for social media!We think the fall is just filled with endless social media content ideas and as much as we know we need to use our social media for our business purposes, we must not forget to have fun and be in the season. One of the most...
A Quintessential quintet of steps to dominate social media
Promoting your brand is more than a task; it's our passion. We believe in the power of every business, every idea, and every dream. So, let's blend your passion with our expertise and create a digital symphony that resonates with your audience like never before... 5...
What social media DOESN’T DO for you
When you jump into social media, you may have a high level of expectation that your company will experience growth as it has never seen before. But if you’re a fairly savvy business person, you know that there is literally NO MAGIC TRICK and social media is not any...
The Canada Digital Adoption Program
Would $2400 help your digital marketing goals… how about $15,000?August 15, 2024 UPDATE:The CDAP Grant was Wildly Popular and Helped Many Canadian Businesses, however, the Program is scheduled to end on March 31, 2025. The Grow Your Business Online grant will no...
2023 TRENDS: Video and TikTok
It’s a New Year and with that comes new trends and tech so let’s chat about Video and TikTok!Every New Year we talk about the importance of social media and digital marketing etc. etc… but you know all that. I thought I would take a slightly different approach and be...
5 simple steps to get your social media started
You want to get your social media started, or back on track ...but you just don’t have the time to deal with it.5 simple steps to get your social media started. 1. Identify your goals – Using social media organically is how you build and nurture your target audience,...
Holiday Planning Checklist
The holiday’s tend to sneak up on even the best planners, so here’s your heads up to start planning your holiday promotions. It can be a BIG REVENUE GENERATOR for many businesses and it’s important to be ready – PLAN, BRAND, BUDGET, DIGITAL AND TRADITIONAL MEDIA ALL IN PLACE.
How Much Should I Spend on Social Media Ads?
That’s a great question and one I get asked regularly—and fortunately, there’s an easy formula for figuring out exactly how much money to set aside for your advertising budget.With worldwide users spending an average of over 2 hours per day on social media, even...
Should you be ‘posting’ to GMB?
What the heck is GMB you ask… it’s Google My Business … whoops, I mean 'Google Business Profile' This is a great time to remind you that CHANGE is the ONLY constant in digital and Google Business Profile is no exception. GMB was changed to GBP in late 2021 so, for the...
Facebook username and page name difference
What is the difference between the Facebook username and page name for Facebook business pages?We get asked to set up business Facebook pages on a pretty regular basis. There's a few steps involved and one of the most important things is understanding the difference...
Parasocial Relationships and Business Marketing
Q: Who is your all-time favourite personality?Historically a parasocial relationship was formed between an individual and a television or radio personality. These relationships are a one-sided interpersonal relationship that viewers (fans) establish with ‘characters’....
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