Marketing Insights
Strategy and thinking on digital visibility, social media, and maintaining a consistent online presence.
Social Media Isn’t Broken — Expectations Are
If you’ve ever caught yourself thinking, “Social media just doesn’t work like it used to,” you’re not alone. We hear this from business owners across British Columbia, and beyond — in Canada and the US. engagement feels inconsistent. Reach is unpredictable. Posts that...
AI Strategies for Businesses in Kelowna & Beyond: 12 Quick Wins You Can Do in 2026
2026 is a vibe: tourists rolling in, wineries buzzing, construction everywhere, real estate still doing its thing, and local businesses trying to do more with… the same number of humans and slightly fewer hours in the day. That’s where AI fits best—not as a sci‑fi...
2026 Social Media Trends and Tips for January, February & March
January often feels like a fresh slate, but it’s also a challenging time which is why we have all the 2026 social media trends and tips for you. After the whirlwind of holiday festivities and spending, people may be feeling drained—emotionally and financially. So,...
Facebook’s New Link-Sharing Restrictions: What Creators & Businesses Should Know
If you’ve posted a link on Facebook lately and thought, “Why does this feel harder than it used to?” — you’re not wrong. Facebook is rolling out new link-sharing restrictions, and they’re already changing how creators and businesses show up online. If you’re a...
AI vs. Human Creativity: Why the Best digital Marketing Strategies Combine Both
If you’ve spent any time in the digital marketing world lately, you’ve probably heard someone say, “AI is taking over!” Meanwhile, someone else whispers, “Relax, humans still matter.” And the truth? Both are right. The real magic happens when AI and human creativity...
LinkedIn Hashtags in 2025: What B2B Brands Need to Know
Hashtags used to be the secret weapon of social media growth. Add a handful of trending tags, and suddenly your post could find a wider audience. But in 2025, things have shifted — especially on LinkedIn. While hashtags aren’t gone, their role has changed. For B2B...
How to Go From Fall to Festive: A Step-by-Step Social Media Planning Guide
Fall is more than cozy sweaters and pumpkin spice—it’s a seasonal gateway to the most lucrative time of year for brands: the holiday season. By starting early, you can capture autumn engagement and seamlessly transition into high-converting holiday campaigns with some...
How Often Should You Post on Social Media?
For Gen Z, the search bar is old news—social media is where they go first. Nearly half prefer discovering products, ideas, and information on platforms like TikTok and Instagram rather than traditional search engines. Which is why we often get asked how often should...
SOCIAL MEDIA CONTENT IDEAS FOR JULY, AUGUST & SEPTEMBER
Relax and ENGAGE on Social Media this summer!These next few months are so much fun and there’s just so much you can do, let’s get right to the social media content ideas for July, August and September! The summer heat can be deadly to pets and humans so it’s always a...
5 simple steps to get your social media started in 2025
The Lexab Communication's article, "5 Simple Steps to Getting Your Social Media Started," was written in 2022 and provides a foundational approach to launching a social media presence. To ensure your strategy remains effective in 2025, it's essential to align these...
2025 Trends: Video Marketing & TikTok That You Need to Know
It’s 2025, and video content continues to dominate the digital space. Platforms like TikTok are evolving rapidly, and brands that stay ahead are the ones leveraging new tools, trends, and audience behaviors. Let’s break down Video Marketing & TikTok—and what you...
Unlock More Sales: The B2B Playbook for Lead Generation and Booking Meetings
Are you struggling to get consistent lead generation and booking meetings for your business? Whether you run a B2B, a SaaS company, or a local service, the right strategies can be the difference between slow growth and a steady stream of new clients. In today’s...
SOCIAL MEDIA CONTENT IDEAS FOR APRIL, MAY AND JUNE
What to write about as we get into springPeople are generally more likely to share lighthearted, visually appealing, or feel-good content rather than business-focused or sales-driven ones. However, if you’ve built strong online connections and engagement, your...
Linkedin verification: How do you get verified on linkedin?
If LinkedIn is a critical platform for you, it’s imperative to boost your LinkedIn presence: The Benefits of Linkedin Verification for Professionals & BusinessesWhy should I verify my Linkedin Account? Verification on LinkedIn can provide numerous advantages,...
4 Digital Marketing Tips for your Holiday Season
It's that time of year again, a time that can often define a business's entire year; and social media, newsletters and digital marketing is a big part of that! One-third of shoppers are doing their shopping even before Halloween hits (I happen to be one of "those...
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