The Rule of 7

The “Rule of 7” is a marketing principle stating that in order for a consumer to take some sort of action, such as making a purchase from your business, they must be exposed to your brand/marketing message at least 7 times. This concept has been a...

best of kelowna 2024

We’re thrilled to be nominated for Best of Kelowna 2024, in the category of Best Web Design Agency! Please CLICK HERE to nominate your favourite local businesses. Due to the restrictions of having a link to news sites, please use this page to visit the Best of...

Email List Building Tips

Email marketing and list building is an important part of a successful digital marketing plan, but it can be tough to build your email list. Remember QUALITY over QUANTITY! It’s important to keep in mind that people do get a lot of emails, which means you need...

Avoiding Apple’s 30% boosting fee

Starting later this month in the US, if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee. You will be billed through Apple and it’s Apple that makes the additional 30% charge on the total ad payment...