The social media environment is busier than ever, and it is increasingly difficult to stand out and achieve real results by posting on all the platforms, so why should my business be active on social media?

Social media can improve customer retention by allowing businesses to interact positively with prospects and nurture current customers, fostering relationships built on customer loyalty and trust. Consider a like/follow or even a share part of your retention strategy.

It offers businesses the opportunity to create and share content to raise awareness of their brand and its story. Being consistent with relevant posts to the platforms where your people are most active will help your message trickle out across the internet about all the cool things you’re doing.

Product/Service Research: 75% of internet users use social media to research products and services (DataReportal, 2022). According to retailtouchpoints.com, 76% of consumers have purchased a product they saw in a brand’s social media post. Many buyers are also on social media networks to look for reviews and recommendations. In 2024, there are estimated to be 5.17 billion total social media users worldwide

Increased Visibility and Brand Awareness: By utilizing social media, you may expand your consumer reach and raise awareness of your company. Attracting followers, increasing your reach, and building brand recognition are all possible outcomes of regular publication of compelling material.

Direct Communication with Customers: You can have one-on-one conversations with your customers on social media. Interacting with people in real-time allows you to address their issues, answer queries, and develop trusting relationships.

Marketing and Promotion: Utilizing social media platforms can be a budget-friendly method to effectively market and promote your offerings. Share information about new products, promotions, sales, or events, and motivate followers to take action, like making a purchase or visiting your website.

Targeted Advertising: Social media platforms provide powerful advertising tools that enable you to focus on particular demographics, interests, and behaviours. By leveraging these resources, you can effectively target your niche, thereby enhancing the impact of your sales initiatives.

Insights and Analytics: Utilizing social platforms can provide you with valuable insights and analytics to gain a deeper understanding of your audience. KPI’s such as engagement, reach, and conversions allow you to measure the effectiveness of your campaigns and make informed decisions to optimize your strategy.

Competitive Advantage: In today’s fast-paced digital landscape, establishing a robust social media presence can provide a significant advantage over your competitors. It enables you to stay connected with your audience, keep your brand top-of-mind, and swiftly adapt to changing consumer preferences.

Google Impact: Social media may not directly impact your Google rankings; however, it can still play a crucial role in supporting your SEO efforts. By driving traffic, attracting backlinks, enhancing brand authority, and improving visibility in local search results, social media can indirectly contribute to your overall online presence.  Being active on social media is crucial for maximizing your online presence and driving better results as part of a holistic digital marketing strategy. That being said, leveraging your “” on social media can also yield significant advantages.

Drive Traffic and Generate Leads: Social media can effectively boost traffic to your website or other online platforms, resulting in lead generation and ultimately driving sales growth. Through the strategic dissemination of valuable content and engagement, you can encourage viewers to take action and move further along the sales funnel.

“It’s a human-to-human market.”

Overall, the effectiveness of social media posts can vary depending on your specific business objectives, target audience, and industry. It is important to take into account all aspects of Business Marketing. There’s more to it than just social media. A comprehensive marketing plan should encompass various strategies, including traditional and digital marketing, search engine optimization (SEO), event marketing, trade shows, printed materials, email marketing, and the timeless power of word-of-mouth recommendations. The effectiveness of word-of-mouth marketing remains unparalleled and is likely to continue being so.