As of April 21st, 2015; if your website is not optimized for MOBILE, you will RANK LOWER in Google search.
In an effort to meet the increase in mobile usage to search websites, Google has created a ranking signal, that includes mobile-friendliness as one of the components of their search algorithm.
80% of people use Smartphones to search the internet*
If you’re website is responsive (another term for mobile-friendly), then you should be good. If you’re not sure, Google has a ‘MOBILE-FRIENDLY TEST TOOL’ that will tell you.
85% of people say mobile devices are a central part of everyday life*
The good news is that a responsive website will be more suitable to today’s browser and better for your business. Now is as good a time as any to get your site updated and we can help you! If you’re not sure whether your website is responsive or not, use Google’s own Mobile Usability Tool now.
EMAIL US NOW to get a WEB DESIGN quote.
If you’re not sure what responsive means, Wikipedia explains it well: “Responsive web design (RWD) is an approach to web design aimed at crafting websites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). An RWD adapts to the layout on the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule.”
*Resources: SmartInsights.com, ExactTarget.com, Google Webmaster Blog, Wikipedia