The Lexab Communication’s article, “5 Simple Steps to Getting Your Social Media Started,” was written in 2022 and provides a foundational approach to launching a social media presence.
To ensure your strategy remains effective in 2025, it’s essential to align these steps with the latest social media trends. Keep reading to see how you can adapt each step and stay ahead!
1. Define Your Purpose and Audience
2025 Update: Understanding your audience’s cultural context is more crucial than ever. With 90% of consumers using social media to keep up with trends and cultural moments, brands must demonstrate cultural fluency to resonate authentically.
Action Tip: Utilize social listening tools to monitor conversations and trends relevant to your target audience. This will help you craft messages that align with their values and interests.
2. Choose the Right Platforms
2025 Update: Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate, with TikTok projected to reach 1.8 billion monthly active users by the end of 2025.
Action Tip: Focus on platforms where your audience is most active. For instance, if targeting Gen Z, prioritize TikTok and Instagram Reels to maximize engagement.
3. Create Engaging Content
2025 Update: Brands are moving beyond traditional promotional content. There’s a shift towards content that entertains, educates, or informs, with 60% of social content aiming to fulfill these roles.
Action Tip: Experiment with various content formats, such as interactive polls, behind-the-scenes videos, and user-generated content, to foster deeper engagement.
4. Build a Content Calendar
2025 Update: While consistency remains important, flexibility is key. Brands are adopting agile content strategies to respond to real-time trends and audience feedback.
Action Tip: Develop a content calendar that allows for spontaneous posts. Monitor trending topics and be prepared to create timely content that aligns with your brand voice. If you’re looking for a calendar, click here to email and request one of ours.
5. Analyze and Adjust
2025 Update: The integration of AI in social media strategies is revolutionizing how brands analyze performance. AI tools assist in identifying successful content patterns and predicting future trends .
Action Tip: Implement AI-powered analytics tools to gain deeper insights into your content’s performance. Use these insights to refine your strategy and optimize future content.
Final Thoughts: By aligning Lexabi’s foundational ‘5 simple steps to get your social media started‘ with the evolving social media landscape of 2025, you can create a dynamic and responsive strategy that resonates with your audience and drives meaningful engagement.
If you need further assistance in tailoring your social media strategy, use the button above this to book a complimentary 30-minute brainstrom session.
*The trusted statistics referred to in this article were from: Hootsuite, Reddit, Sendible & Sprout Social.